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Thursday, July 21, 2005, 9:58 AM

Reliance betting high on media

Imagine all movie theatres connected to highspeed internet channel and the producer distributing his movie via a secured selcted channel, similar to how we see streaming video on broadband connection.

Reliance Infocomm is also in the process of installing a server (read as player) at Dhirubhai Ambani Knowledge City (DAKC), its headquarters in Navi Mumbai. The server will play laser discs (LDs) or DVDs, which ship audio-video (AV) content, for the digital theatres. It plans to distribute digital movies through its 80,000-km long optic fibre cable (OFC) network, which would be simulcast in digital theatres across the country, the newspaper reports.

The project, once kicked off, will radically change the distribution matrix of films and reduce the production cost and scene at projection room would no more be same.


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