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Saturday, July 09, 2005, 1:08 PM

Dont set your goals

Offcourse not if you are not setting them to meet.

Goal-setting is everywhere. A sure part of serious management stories, management discussions, exec power speech...Everyone knows it's the right thing to do. we have got to focus. we have got to have goals and objectives.

Problem is, most goals are never met. Goal setting quickly becomes overhead. It takes time with no rewards. People stop believing that goals are anything more than management requirements that have little effect on day to day behavior.

"Just measure the goals you want to meet."
"Set goals which are measurable"

As Joe points out: The root of the problem is that people make two big mistakes around goals:

* They set soft goals that cannot be measured("Improve customer support" or "Gain market share.")
* If they measure, they measure without reference to competition( It doesnt make sense if you stick to your internal goals even if your competitor is selling X times higher units)


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