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Wednesday, June 15, 2005, 9:57 AM

Terrestial Radio in danger

Terrestrial radio is under assault. The attacks are coming from all sides — satellite radio, iPods, subscription music services, broadband radio, and podcasting. Given all that, the $20 billion a year radio industry has to reinvent itself. Fast.

So what’s a radio executive to do? Industry insiders are excited about high-definition radio, which marries analog and digital signals and sends out a hybrid data stream. HD radios then decode the two types of signal and play them back as separate channels. ...more

This isnt looks impressive to me as the only benefit I could find out better use of bandwidth. Providing specialised stations may lure some of the music lovers, but ipods and others have a big catalogue too.


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