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Friday, February 25, 2005, 9:53 AM

To brand, or not to brand?

Two San Mateo companies (Sorrent & Digital Chocolate namely) are wrestling with that question as they battle to entice people to play video games on their cell phones. Are consumers more likely to be attracted to games associated with titles they're accustomed to playing or do they want original games designed specifically for the small screen? The winner could take the lead in what is expected to be a $1.5 billion industry in the United States by 2008.....complete story


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